Action for Healthy Kids has chapters across the country. Each of these chapters has events for which they manage online reservations.

“In the past, we had the state chapters using their own event tools, like EventBrite. Sometimes those names would get into our system and sometimes they wouldn’t,” said Anthony Moss, Web and Database Manager for Action for Healthy Kids. “For one of our bigger events, we would have hundreds of registrations. When you think about all of those Excel files that would need to be individually configured and sent to the data administrator for clean up and import...it has required hours and hours of time.”

Two weeks ago, we highlighted Global Fund for Women, a leader in advancing the rights of women and girls worldwide, and its efforts to mobilize supporters around the globe with Soapbox Petitions and Salesforce.

This campaign on behalf of survivors of rape in conflict areas such as eastern Congo and Syria garnered thousands of signatures in just days. As of this afternoon, more than 9,100 supporters have signed their petition.

What's more, the overwhelming percentage of these supporters are new to Global Fund for Women:

When Action for Healthy Kids chose to move from Convio Luminate to Soapbox Engage and the Salesforce.com Nonprofit Starter Pack, the money saved in recurring monthly fees was enough fund a full website redesign with change to spare. The redesign was far more than a facelift or color refresh. It facilitated a fundamental shift in the online marketing presence of the organization and connects with their audience in entirely new, more mission-focused ways.

“We weren’t mobile-friendly. That was an obvious need that aligned with our goal of making a more modern website,” said Anthony Moss, Web and Database Manager for Action for Healthy Kids. “We really wanted to speak to a consumer audience and make it more visual. We were very copy-heavy and we wanted to communicate through images rather than text.”

The desire to speak more effectively to a consumer audience was rooted in both the traditional strengths and perceived opportunities of the organization:

Transformations that radically improve a nonprofit’s ability to meet its mission can often happen in unexpected ways. Just ask Anthony Moss, Web and Database Manager for Action for Healthy Kids:

“We didn’t have a desire to redesign our website. We just wanted to move over our existing site from Convio Luminate to a new platform,” said Moss. “You almost had to be an expert with Convio to do anything with our previous system. That was no good for us.”

Nonprofit marketer, Soapbox Engage just made your brain a lot mightier!

Let's say you've got a campaign for which you're hoping to drive traffic to your website and capture conversions. In other words, you're trying to get folks to DO something once they hit your website: Give you money, buy some swag, register for an event.

You get the idea.

You're tweeting and Facebooking and blogging and all around shouting about it. But how do you know which of those efforts are producing the best results? Or no results?